Acusensus featured in TTI's front-cover article

Acusensus was featured extensively in the new edition of Traffic Technology International, the industry’s leading magazine for traffic enforcement solutions. Their front cover article focuses on driver distraction, and the Acusensus solution is discussed at length.

http://journal-download.co.uk/digitalmagazines/TTI/TTI01JUL2019/page_1.html

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Acusensus Managing Director Alexander Jannink’s interview with journalist Jack Roper is featured on pages 26 and 27.

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Acusensus expands into North America

Acusensus is pleased to welcome to its expanding team Mark Etzbach as the Head of Sales for North America, as part of it's international growth strategy and focus on having localised team's supporting and servicing clients.

Mark Etzbach is a subject matter expert in the field of automated enforcement having spent over 10 years in the industry, driving the expansion of this technology across North America, including red light, speed and rail enforcement solutions.

Mark will work closely with authorities and partners in North America to rollout the 'Acusensus Heads-Up' solution as a pioneering multifunctional enforcement system against illegal mobile phone use, speeding, unregistered and other risky behaviours.

Acusensus Appoints International Business Development Manager

Acusensus is delighted to announce the appointment of Shaun Miller as its International Business Development Manager. In this role Shaun will be responsible for identifying and leading strategic business development, alliance and acquisition opportunities particularly in the Middle East, Asia and the Americas for Acusensus.

Shaun Miller has built an international career leading business development activities with Fortune 500 companies, startups, local government and global teams. Shaun has a proven track record of business development and relationship building success across various industry sectors including education, energy, defence, construction and government sectors around the globe including leading a subdivision of Illinois Tool Works (ITW) for 3 years in their market entry and growth objectives in China. 

Shaun joins Acusensus with a strong global network of professional contacts and experience leading business development and market entry strategy and executing start-up, scale-up and export business programs across North America, Europe, China, India and South East Asia.

Acusensus, Managing Director, Alexander Jannink, said “We are pleased to have Shaun join us to lead our international expansion efforts. Shaun has extensive experience in cross-border business development, fostering strong relationships and building partnerships.”

“Shaun’s appointment reflects our focus on actively exploring opportunities to collaborate with international jurisdictions and partners to address major road safety issues through the provision of advanced technology enabled solutions.” Mr Jannink said.

Shaun, said “I am excited to join Acusensus, and help drive its continued growth. The company’s strong commitment to the development and delivery of world leading solutions focused on making all roads safer goes beyond any geographic boundary. I am eager to see Acusensus have an impact on road safety at the global stage.”

 
 

Acusensus Heads-Up cameras to be as revolutionary as random breath testing when it comes to preventing accidents on the roads.

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Thousands of motorists are being caught using their phones while driving every day and there is a disturbing reason why people think they can get away with it.

Compared to speeding and drink driving, mobile phone distraction is a “major unaddressed source of road trauma”.

Campaigns warning about the dangers of phone use have ramped up in recent years, with the NSW Government even increasing the penalty for using a phone while driving from four demerit points to five.

The lack of a technological solution to this issue may be the reason drivers continue to break this rule so frequently.

Speed cameras and roadside drug and alcohol tests are a deterrent for many drivers, but until now there hasn’t really been technology specifically designed to catch distracted motorists.

Read the full Report in news.com.au

Acusensus Appoints Industry Leader as Chief Financial Officer

Acusensus is pleased to announce the appointment of Ron Johnson as its inaugural Chief Financial Officer (CFO).

Ron has over 20 years’ experience in finance, commercial and executive roles in the road safety camera and automotive industries. Most recently, Ron served as Group CFO at Bob Jane. He previously was Group CFO at Redflex Holdings Limited. During his 15 years with Redflex, Ron was a key player in growing the business from a $7 million market cap to $310 million at its peak.

Acusensus Managing Director, Alexander Jannink, said “We are delighted to have Ron join the company as CFO at this point of significant expansion and growth. Ron has a strong track record of achieving exceptional results as a finance leader, with an innate understanding of the industry. He is the right cultural fit for the company and is held in high regard by leaders across the industry.”

“Ron’s appointment is reflective of our investment in leadership talent as we continue to grow the business. It sets us up to deliver strong outcomes for our customers, people and shareholders,” Mr Jannink said.

“I am excited to join Acusensus, which is on a journey toward being the leading provider of pioneering road safety and transportation solutions. Alex and the team have developed trailblazing technology to solve challenging problems, and built a fast-growing business underpinned by a culture of innovation, integrity and inclusivity.” Mr Johnson said.

Media Release - Acusensus partners with the NSW Liberals & Nationals Government to make our roads safer

The NSW Liberals and Nationals Government has chosen Acusensus to rollout the world’s first mobile phone detection camera pilot following a competitive tender process.
 
Acusensus’ pioneering distracted driving automated enforcement solution “Acusensus Heads-Up” will be piloted at two locations in Sydney from January next year.
 
This follows a successful testing phase of Acusensus’ high tech cameras, where over a 28 day period more than 11,000 drivers were detected using a mobile phone illegally.
 
Joining NSW Minister for Roads, Maritime and Freight Melinda Pavey at the announcement of the pilot, Acusensus Managing Director, Alexander Jannink said, “We are very pleased to have been selected to partner with the government for this pioneering road safety project.”
 
“Mobile phone use by drivers is highly prevalent and dangerous. Drivers using a mobile phone have a dramatically increased crash risk, and we know from our system tests that right now up to 3% of drivers will be illegally using a phone.”
 
The Acusensus safety camera solution visually detects any motorist using a mobile phone illegally, day or night, at any speed and it can be deployed anywhere on the road network, both metro and rural. The quality of the evidence and the high detection performance ensures that anybody who does text and drive will be caught and can be prosecuted.
 
“Our cutting-edge technology provides the government with an effective tool to enforce illegal phone use and drive behavioural change to reduce the prevalence of distracted driving. This behavioural change will lead to less crashes and safer roads for all of us,” Mr Jannink said.
 
About Acusensus 
Acusensus was founded to provide solutions to major unaddressed road safety challenges. The company was founded in early 2018, has attracted seed investment and has been sponsored by the University of Melbourne’s Accelerator Program. Acusensus provides enforcement technology to assist road authorities and police drive behaviour change. 
 
Acusensus has several other public safety products in the pipeline which it believes will contribute to further reductions in road deaths and injuries.
 
About Acusensus’ Heads-Up Solution 
The “Acusensus Heads-Up” enforcement camera solution automatically detects any driver illegally using their mobile phone, and captures high quality prosecutable imagery of that offence. The solution can detect drivers illegally touching a phone anywhere within the cabin even if they try to hide the phone and hand beneath the steering wheel.
 
It can operate day and night in all weather conditions and will detect drivers at speeds up to 300km/h. The high detection performance enhances the deterrent effect to ensure that if you do text and drive, you will be caught, and this deterrent effect will lead to reduced distraction and reduced road trauma.
 
The Acusensus solution involves a number of advanced vehicle detection, image capture and data analysis technologies, the combination of which generates high quality prosecutable evidence 24/7 and ensures any driver illegally using a phone will be detected. 
 
For further information please click here.
 
ENDS
 
Media Contact:
Sam Almaliki
Commercial Director
+61 415 371 271
sam@acusensus.com

Acusensus awarded NSW contract to provide illegal mobile phone use enforcement camera solutions

Acusensus is proud to announce that it is partnering with the NSW Government to address the significant challenge of distracted driving. NSW has a pioneering initiative to improve road safety through the introduction of illegal mobile phone use enforcement cameras.

The Acusensus partnership with the NSW Government was front page of the Daily Telegraph on the 16th of December 2018

The Acusensus partnership with the NSW Government was front page of the Daily Telegraph on the 16th of December 2018

Managing Director Alexander Jannink said:

Acusensus is very pleased to have been selected to partner with the government for this pioneering road safety project. Mobile phone use by drivers is very prevalent and very dangerous. Drivers using a mobile phone have a dramatically raised crash risk, and we know from our system tests that right now 3% of drivers will be illegally using a phone. The Acusensus safety camera solution detects any motorist using a mobile phone illegally, day or night, at any speed and it can be deployed anywhere on the road network, both metro and rural. The quality of the evidence and the high detection performance ensures that anybody who does text and drive will be caught and can be prosecuted. This new technology provides the government with an effective tool to enforce illegal phone use and drive behavioural change to reduce the prevalence of distracted driving. This behavioural change will lead to less crashes and safer roads for all of us.

Sending the right message: enforcement of distracted drivers can move beyond the intersection

Enforcing the use of mobile phones is frustratingly difficult for Police forces. Detecting and enforcing drivers in-motion presents numerous operational challenges, and so most infringements for distracted driving are issued for drivers stopped at lights, often utilising lane-splitting bicycles or motorcycles. Unfortunately this means that the most dangerous use case is left mostly unenforced.

Acusensus is focussed on addressing the challenge of in-motion enforcement, and we have avoided providing solutions to enforce stationary mobile phone use despite the comparative ease to do so. Our reason for this is simple, we do not want to encourage drivers to move their phone use behaviour from stationary to in-motion.

Enforcement of stationary drivers may provoke the wrong message, generating an incentive for drivers to unsafely shift phone use behaviour to when the vehicle is travelling at speed. We are also mindful that a successful enforcement programme requires public endorsement, and that most of the population would be more accepting of a high-speed phone use fine rather than a stationary one.

Acusensus has developed tools for Police to help them enforce in-motion offenders at speeds all the way up to 300km/h, anywhere across the road network. Our discussions with agencies focus on how we can help them drive the right kind of behavioural change, efficiently and safely.

Acusensus Exhibits at Mumbai Traffic Expo

Our managing director and chairman attended the Mumbai Traffic Conference at the end of October, and both presented at the conference on road safety in India. Mr Mirchandani presented on the specific needs of enforcement programs in India, particularly advocating the use of radar technology over ANPR technology given the local conditions. Mr Jannink presented the company’s new distracted driving enforcement technologies.

Throughout the conference we had exceptionally strong interest from multiple states in India and we look forward to progressing these opportunities for our new life saving technologies. Our live enforcement trailer demonstration proved to be particularly powerful, with our detection system running outside the venue, and transmitting images live over 3G to the display at our large stand in the conference.

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German police crackdown catches 3100 phone offences in one day - great initiative but can more be done?

German police recently initiated a single day program to spot check distracted driving behaviour across the nation. They employed 11000 officers to pull over 51000 drivers, issuing 3100 tickets for phone use in the process.

We welcome initiatives to reduce distracted driving behaviour. If the public credibly believes their illegal behaviours will be enforced, then they will consequently reduce the behaviour. We do worry though that these crackdowns are not sustainable - when will be the next time the police agency decides to do another one?

Acusensus Distracted Driving Enforcement Trailer

Acusensus Distracted Driving Enforcement Trailer

This lack of sustainability can be considered as an economic problem. The salary cost of 11000 officers for one day is roughly $2.8m excluding overheads (AUD, $250 per worked day). The officers issued fines worth $0.3m. For the same investment, the government could lease a whole fleet of automated enforcement trailers like Acusensus provides for a year or more.

If legislation is in place, in the first day of operation this fleet would issue significantly more penalty notices than the entire police operation. This fleet would then keep issuing notices every day of the year, consistently driving behavioural change while not taking funds away from other police and government operations.

The new 'drink-driving'

Throughout the past several years the developed world has seen an increase in fatalities on the roads of many of its nations. This increase has bucked the trend of decades of decline in the absolute number of people killed in road accidents. We have graphed the changing fatality rates of five countries as an average indexed against the lowest fatality level recorded in each country. This result is stark - a constantly worsening level since an almost universal minimum in 2013.

The UN declared 2011-2020 to be the decade of action on road safety, and specified the 5 pillars of road safety - road safety management, infrastructure, safe vehicles, post-crash response and road user behaviour. Improvements in any of these categories will lead to reduced casualties. So where have we gone wrong? What was different about the period 2013-2017 compared with the period 2007-2013?

Every pillar bar one has almost certainly seen continuous improvement over the past decade in our graphed countries. Cars are safer. Infrastructure is better and designed safer. Trauma care and road safety management systems are constantly improving. This leaves road user behaviour. We think behaviour has objectively worsened, and we think a primary factor is the normalization of perpetual phone use. The USA attributes over 9% of its traffic trauma to distraction, but our graph below indicates it may be contributing well over 15%. Can you think of another credible reason for this dramatic change in trend?

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