News

Financial Times Highlights Impact of AI in Tackling Driver Distraction

April 11, 2025

Acusensus Founder and Managing Director, Alexander Jannink recently spoke with the Financial Times, the article highlights Australia’s proactive stance on road safety and the demonstrable impact of technologies designed to detect mobile phone use while driving.

Acusensus’s technology is highlighted, explaining how our solutions use AI to check images from mobile cameras to identify drivers using their phones. It also points to data indicating a significant drop in road fatalities in New South Wales following the implementation of our technology, demonstrating the potential of AI to change driver behaviour and improve road safety outcomes.

The Financial Times also traces Acusensus’s journey from a start-up addressing a critical road safety challenge, to our expansion into the US and UK, alongside our diversification into other safety areas, with our innovative road worker safety solution.

Eyes on the road convince drivers to hang up the phone